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Our Voices Carry podcast offers an insider’s look into the often-misunderstood world of professional voiceover work. Join Jim Giebutowski, CEO of Marketing Messages, for interviews each month that reveal real-world insights and best practices for both technical and marketing professionals who want to create great brand-affirming, caller experiences for their customers in any language. Whether you’re creating on hold messages as a local business owner, or developing multi-language voice messages for a global call center, we tell stories that help navigate you to customer success – and avoid embarrassing brand-crushing mistakes.

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The Business Value of Podcasting

Published August 8, 2022



In its early days, podcasts were purely about news and entertainment. But over the past few years, businesses have increasingly learned that you don’t have to be Joe Rogan to harness podcasting’s power of storytelling for achieving business results. In response to this trend, Marketing Messages recently announced a new podcasting services division called ModPod as a natural extension of its expertise in voice and audio marketing. In this Episode, Jim and Janet answer the question: “Why should a business create its own branded podcast?”

Learn how podcasting outshines traditional marketing media as a means of establishing customer credibility, building a brand, and generating revenue for your organization.

If We Look Different, Shouldn’t Voiceover Be More Inclusive? Voice Diversity with Denise

Published: March 2, 2022



Businesses across countless industries are making a pronounced push to increase Diversity, Equity, and Inclusion (DEI) and the voiceover industry is no exception. On this latest episode of Voices Carry, Jim and Janet sit down with accomplished voice artist Denise to get her thoughts on the voiceover industry in general, and her specific experiences as an African American woman finding a place for herself in a field that has been largely dominated by white voices. Join us for all this and more in this all-new episode of the Voices Carry podcast.

Long Form Narration and Other Southern Fried Voiceovers: Chewing the Fat With Andy

Published January 3, 2022



What does voice narration entail? How does one even get involved in an industry like that? What are the applications for that sort of service? What are the pitfalls of trying to do your own narration? Veteran voice talent Andy stops by the Voices Carry podcast to discuss all this more.

From his home in a town in Louisiana that no one seems to know how to pronounce, Andy joins Jim for a boisterous conversation to explain how a former middle school teacher and army reservist ended up a professional voice narrator. Join Andy and Jim as they discuss this journey, from its surprising origins to the current audio landscape to the future waiting just around the bend.

For previous episodes, please open below:

  • Interview about VUI design with Leslie Walker from Concentrix



    • Episode description

      Leslie Walker of Concentrix stops by the show to chat with Jim and Janet about the ins and outs of creating the best IVR prompts and user interface systems possible. With years of experience in VUI design, Leslie has developed a sharp ear for making IVR interactions as conversational as possible.

      The free-floating conversation ranges from technical specifications of new technologies and processes such as Agile for user interface design, to the overlap between psychology and language in creating the best interaction possible for clients. All this, and so much more, in the latest episode of Voices Carry.

  • Voice Talent Recording & Branding Interview with Bilingual Voice Artist Liz



    • Episode description

      For the latest installment of the Voices Carry podcast, Jim and Janet sit down with long-time Marketing Messages voice talent Liz to discuss what it actually means to be a voice talent. Liz spills about the intricacies of the trade, including a frank discussion about why utilizing a professional voice talent is so important when putting together new messaging.

      Liz illuminates some of her own tricks of the trade, and points out some of the complications that can make even simple scripts a headache to get just right.

      So join us for a fun and insightful conversation that takes you inside the professional audio experience with Voices Carry.

  • 4 Multi-Language Voiceover Minefields and How to Side Step Them



    • Episode description

      Voices Carry navigates through the dangerous minefields that call center professionals encounter while deploying voiceover recordings in multiple languages and cultures. This new installment from husband and wife team Jim Giebutowski (CEO of Marketing Messages) and Janet Kraus (startup CEO and former professor at Harvard Business School) features a little bit of drinking and swearing, and ends with plans to travel the world with their vuvuzulas and doing voicework at global sporting events. Listen for Janet’s impressive Brazilian Portuguese!

  • Why Your Aunt Mary Is Not A Voice Talent



    • Episode description

      Voices Carry navigates through the dangerous minefields that call center professionals encounter while deploying voiceover recordings in multiple languages and cultures. This new installment from husband and wife team Jim Giebutowski (CEO of Marketing Messages) and Janet Kraus (startup CEO and former professor at Harvard Business School) features a little bit of drinking and swearing, and ends with plans to travel the world with their vuvuzulas and doing voicework at global sporting events. Listen for Janet’s impressive Brazilian Portuguese!

  • Why Your Aunt Mary Is Not A Voice Talent (Trailer)



    • Episode description

      Trailer for the premiere Voices Carry podcast episode, starring husband and wife hosts Jim Giebutowski and Janet Kraus, who interrupt their life of marital bliss to discuss the world of professional voiceover, and why cocktail parties aren’t the best place to find voice talents.