Appeal to a broader customer base. Rather than taking an approach that centers on having one kind of voice that appeals to one kind of customer, Voice Diversity allows you to make all customers feel that your company views them as equally valuable.

Project your brand as both progressive and inclusive. Marketing professionals want the customer to view a brand as always moving forward, not stuck in the past. Employing a voice talent who projects as a Person of Color, whether for a core system or as one of a portfolio of voice talents, signals this to customers. More inclusivity in a voiceover portfolio also demonstrates that the brand is equally meaningful for anyone in the target market – irrespective of race, creed, gender identity, or any other demographic dimension.

Support company diversity initiatives. DEI programs have proliferated across all educational, governmental, and business institutions at the most senior levels, where decisions are made. In the corporate world, DEI principles have been translated into specific marketing and technology initiatives. Incentives are also now in place to reward decisions that result in more equal treatment across all employees, customers, and other stakeholders. Employing Voice Diversity can be one way a company can reach its DEI objectives and other related goals.