As various technologies grow and change at impressive rates, it is fair to wonder what exactly differentiates a professional operation like Marketing Messages. After all, surely if you dedicate enough time and effort you can figure out how to create professional recordings that sound close enough to professional without needing to pay extra for it. Certainly there are time/expertise/technological motivations for using professional services rather than trying to assemble high quality audio on your smartphone, but today let’s talk about a more unseen element of our process. Let’s discuss how our customer service process benefits your final product.
The Process
When you submit a script for your professional recordings to Marketing Messages, we don’t just save it and send it along the way to be voiced. Every script, from lengthy onhold messages to short scripts for IVR recordings, is first thoroughly reviewed before anything is set down for final recordings.
Customers are often taken aback by the issues that we identify, especially customers who do take the time to try and write thorough and well-thought-out scripts before sending. But even with care and attention, mistakes and oversights can happen.
Sometimes you are simply too close to something and need the benefit of fresh eyes to identify that something is missing. Sometimes phrases and sentences make sense on paper and only when they’re said out loud do you realize that the wording is actually awkward and/or confusing.
What We Find
We’ll go through scripts and make note of misspellings, grammatical inaccuracies, odd phrases, tricky names, missing information, etc. It is remarkable the number of things that can slip by even attentive customers, but the mind has a way of auto-completing thoughts as you write them down. So many times, we’ve consulted with customers about a blatant error or gap in a script, and the client can’t believe they forgot to include words or sometimes whole sentences that helped their message actually, you know, make sense.
These issues are only growing more prevalent with the rise in speech-to-text and AI-generated scripts, which can seem basically correct at first glance but then are loaded with glitches and mistakes when you actually try to speak them aloud.
Sometimes it isn’t even a ‘mistake’ necessarily, but just an idea that stubbornly refuses to translate properly from thought to printed words. With our review process, we can pitch in ideas and tweaks to phrasing that brings the voice recordings closer to what was intended, making communication as direct and clear as possible.
When There’s More To Say
When it comes to hold messages and other longer voice recordings, our customer service approach can really help a script flourish. We just recently brought on a new customer who wanted a hold message but could only produce a couple short paragraphs of text, enough for a message only a minute long.
We took that script and not only fleshed out what was already written, but we also visited the client’s website and used what we found there to craft a number of additional paragraphs to really underline our client’s brand identity, their major initiatives for the season, and to craft a friendly, comforting persona to relate to the customer while they listened to the hold message.
When the script was done, we spoke to the client on the phone and they could not have been more over the moon with joy over the script. It was everything they had wanted to say but just didn’t have the words for. We found the words for them.
Conclusion
At Marketing Messages, we dedicate the time to making sure that you know exactly what you’re getting, and you get exactly what you wanted. Our process catches errors before they can be recorded and insures that a script is in its best possible shape before it goes out for recording.
This customer service process benefits our engineers, our voice talents, but most importantly it benefits our clients, empowering them to develop the best version of the text and produce the highest grade of professional recordings possible.
Why settle for ‘good enough’ when “Great” is right there for the taking?
Contact us today, and we’d be more than happy to talk through your script, whether you have a full draft or just a few ideas. We’ll help you refine your ideas until the words sparkle on the page, and only then will we turn things over to our talented professional voice talents to bring those words to life.