Recent Developments in Voice

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4 Multi-Language Voiceover Minefields and How to Sidestep Them

In the latest episode of “Voices Carry” podcast, husband and wife hosts Jim Giebutowski and Janet Kraus discuss some of the ins and outs regarding multi-language voice messages. Being able to communicate authentically with a customer in their native language is a huge part in establishing trust, credibility, and, eventually, sales. It is important that … Continued

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On Hold Messaging and More: Experience Marketing Association 2019

I spent Thursday through Sunday this past week representing Marketing Messages at the annual Experience Marketing Association (EMA) conference in Atlanta. The conference, formerly known as the On Hold Messaging Association, or OHMA, brings together on-hold providers and their technology partners for a few days of experience sharing, technology updates, and networking. I will be … Continued

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Voice Marketing: Aligning What Your Customers Hear With Your Brand

Many of the initial discussions we have with new customers center around the challenge of rationalizing the number of recorded voices one of their customers might encounter in the course of various phone and web interactions. Clients know they should employ a more unified voice approach, but don’t have a roadmap for thinking through how … Continued