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Recent Developments in Voice

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Voice Marketing: Aligning What Your Customers Hear With Your Brand

Many of the initial discussions we have with new customers center around the challenge of rationalizing the number of recorded voices one of their customers might encounter in the course of various phone and web interactions. Clients know they should employ a more unified voice approach, but don’t have a roadmap for thinking through how … Continued

Scripting For Voice Talents: The Spoken Word

Often when we receive scripts or voice prompt copy for recording, the text is written beautifully and laid out logically. However, writing for the reading eye is different that writing for the spoken word. One of the key elements in writing for the “spoken” word as opposed to the “readable” is always to read the … Continued