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Recent Developments in Voice

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On Hold Messaging and More: Experience Marketing Association 2019

I spent Thursday through Sunday this past week representing Marketing Messages at the annual Experience Marketing Association (EMA) conference in Atlanta. The conference, formerly known as the On Hold Messaging Association, or OHMA, brings together on-hold providers and their technology partners for a few days of experience sharing, technology updates, and networking. I will be … Continued

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Voice Marketing: Aligning What Your Customers Hear With Your Brand

Many of the initial discussions we have with new customers center around the challenge of rationalizing the number of recorded voices one of their customers might encounter in the course of various phone and web interactions. Clients know they should employ a more unified voice approach, but don’t have a roadmap for thinking through how … Continued

Scripting For Voice Talents: The Spoken Word

Often when we receive scripts or voice prompt copy for recording, the text is written beautifully and laid out logically. However, writing for the reading eye is different that writing for the spoken word. One of the key elements in writing for the “spoken” word as opposed to the “readable” is always to read the … Continued