Interactive Voice Response (IVR) systems are a regular part of the utility business now. Utility and energy companies have found that IVR voice recordings can be useful in cutting down the need for live operators and ensuring that billing is handled in an efficient and timely manner, but there is more that can be garnered … Continued
Ever been in a sports arena or train station, where there are dozens of conversations going on around you, making it impossible for you to hear the person standing next to you? This scenario rings true in the marketing world as well. We are bombarded daily by thousands of images, messages, and opinions – all … Continued
Your business is constantly evolving. When it comes to marketing your brand, there is no checklist to complete and walk away from. Just like laundry, marketing is never completely done. Every customer touchpoint is weighted – either towards, or away from, your business – depending on the connection made at every single interaction. Let me … Continued
Outage reporting has become a major part of being an electrical utility in the high-speed world. Temporary blackouts and brownouts are an occurrence that cannot be entirely eliminated, given nature’s unpredictability and the imperfect nature of all systems. When your utility has a temporary loss of service, your customers need to know as soon as … Continued
