Ever been in a sports arena or train station, where there are dozens of conversations going on around you, making it impossible for you to hear the person standing next to you? This scenario rings true in the marketing world as well. We are bombarded daily by thousands of images, messages and opinions – all … Continued
Your business is constantly evolving. When it comes to marketing your brand, there is no checklist to complete and walk away from. Just like laundry, marketing is never completely done. Every customer touchpoint is weighted – either towards, or away from, your business – depending on the connection made at every single interaction. Let me … Continued
It’s a simple fact. More often than not, when calling into a business or institution, your initial contact is with some type of automated telephone-based system. In order to speak with a live person, you must wind your way through a menu or two before you even know how to access that person. The foundation … Continued
An IVR ( interactive voice response ) is one of the many touch points you have with your customers, meaning it’s an important opportunity for you to reinforce your brand and improve the customer experience. What modern customers are looking for is less formal and more conversational language that’s more akin to a real conversation, … Continued
