It’s spring, which means it’s a time of change. The days get a little warmer and a little longer all the time. Jackets and jeans get replaced in the back of the closet, while shorts and T-shirts make a comeback. And spring is the time when plans start to get firmed up for the rest of the year. When schools start to let out and students and parents start making plans for how they’ll spend summer and what they’ll do in the fall. When summer vacations and trips are scheduled, and when companies take a look at the year so far and begin making the big decisions on how the rest of the year will play out… To be poetic for a moment, May is the time when you plant the seeds that will grow over the course of the year. So how can you best take advantage of this to improve your marketing performance?
From a practical viewpoint, the middle of the year is a good time to take stock of what you’ve done so far and what changes might be made to get a stronger response. To narrow our focus to professional voice recordings, we often have customers who leave their Christmas and holiday-themed onhold messages playing well into the year. Even when it isn’t as drastic as playing “Jingle Bells” as background music, even when the thermometer is starting to hit the 70s and 80s, many companies will leave outdated information on their messages, advertising deals and products that are no longer available, or notifying callers about events that have come and gone.
It could be argued that even more than advertising information for new products and opportunities, it is imperative not to put out incorrect or expired information. If nothing else, leaving up out-of-date messaging tells customers right away that your company isn’t as attentive as it could be.
Spread Word Early and Often to Improve Your Marketing Performance
It’s never too early to start getting the word out about whatever deals, events, or opportunities your company will be featuring. We live in a time of information overload. There is always something happening somewhere that demands our time and attention, whether that’s the 24/7 news cycle or our phones providing a never-ending stream of content and distraction. If you think, “Haven’t we done enough to remind people?” the answer is probably, “No.”
There’s no such thing as too many reminders, and there’s no such thing as “too early” to get the word out. Have a major event happening in October? Then the only way to keep it in the forefront of people’s minds is to remind them repeatedly all the way into October, right up to the very day of your event.
That’s why spring is the perfect time to utilize your voice prompts and messages on hold to the cause. Summer is right around the corner, but if you can seed your major events and offerings for the rest of the year early, you can make a strong enough impression to stay in your audience’s attention until the time is right.
Whether you are overhauling the entire message, making a few minor tweaks, or simply swapping in a new voice, keeping your messages refreshed is a great way to communicate to your customers and partners that your company is active, alert, and energetic. From the smallest of changes to the biggest of swings, now is the time when your choices and actions can yield a major impact on the final overall performance of the year.
Contact us today at Marketing Messages and we’ll be happy to discuss the ways in which we can improve your marketing performance. And check out our roster of available voice talent and available music, and you just might find the one that will put a real spring into your spring.